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Muslim Women Sportswear Market Has Gotten Bigger

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by Claudia Perry

Most Muslim women want to be healthy and look their best. But how does a stylish Muslim woman balance her love of exercise with being modest in her appearance.

Well, several companies sell Muslim women sports wear online for those Muslims who want to be healthy. Primo Moda is one these companies. Zeena Altalib runs the online business for more than seven years now.

“I felt there was a lack of clothing for women who want to dress modestly. I have casual wear and professional wear. But I also found that myself, my friends and my customers, we need swimwear and workout clothes; polo shirts and simple things we can wear using hijab for running, walking and going to our kids’ soccer games and so on.”

Muslim women’s desire for modest sportswear

muslim women sports wear gotluneOthers echoed Altalib’s sentiments that Muslim women needed modest options for healthy activity. Julia Shearson, the executive director of the Cleveland chapter of the Council on American-Islam Relations, got her headscarf stuck in a bicycle wheel when she tried to ride to prayers.

“It’s already hard enough to exercise,” Shearson told the New York Times in 2009. “And if you look different, it’s even harder.”

Pakistani-American weightlifter Kulsoom Abdullah competes at the highest levels of the sport while remaining modest in various types of workout gear. However, for some, loose-fitting apparel not designed for workouts can make it difficult to walk or run.

Altalib has designed a track suit with a long top that zips in two directions to suite Muslim women sports wear.

You want to be stronger, have more energy. You’re not doing from the perspective of being attractive to the opposite sex.

“I have a full suit includes three pieces of very light material. The jacket is long and modest and smooth cut; not fitted. It’s comfortable. I didn’t want polyester. I also wanted women to be able to walk and run in big strides so the zipper goes both ways.”

However, some Muslim women have been discouraged within their communities from exercising for several reasons. Some don’t have access to female-only settings. Some of the religious blogs moted that some women felt that running and jumping in front of mixed-gender audience was undignified.

“Such movements expose too much of a woman’s body,” Fatima Fakier wrote, summing up some of the interviews she conducted.

Burkini swimsuit, an option for Muslim women sportswear

muslim women sports wear gotluneAnd then there’s swimwear. While Muslim women are not worried about being bikini-ready, options for swimwear have been challenging. Some Muslim women swim in street clothes, but that can be cumbersome. There is the burkini, which resembles a one-piece wet suit. Many women think it’s too form-fitting.

Altalib offers swimwear that consists of an undershirt that is closely fitted with a dress over that.

“The outer shell comes in a variety of styles. We try to achieve style and function and coverage to serve Muslim women sports wear with style.”

“Exercise and being fit has been hijacked by media that you do it to be attractive and to look sexy,” Altalib said. “There are a lot of other really good reasons why you should be working out. You want to be fit for health reasons; be stronger, have more energy. You’re not doing from the perspective of being attractive to the opposite sex. Maybe I’m wearing loose clothes, but that doesn’t mean I let go of my body and my health.”

Global sport companies are catering toward Muslim women

Farrah Khan, who blogs at Greater Lengths, has written about urging Muslim women to write to more major workout wear companies to provide more modest options in their apparel lines.

Khan has run multiple marathons and does the punishing Crossfit workout. She has recommendations for boot-cut workout pants that can be paired with bra-top tunics. Add a sweat-wicking top to the tunic for your Muslim women sports wear attire, and you’re all set to get fit and be covered.

However, if you follow in Khan’s footsteps, you would still need a hijab. Capsters, a company based in the Netherlands, has designed head coverings in moisture-wicking fabrics for a variety of sports.


Related stories:

Hijab and Professional Women Athletes

Nike’s Pro-Hijab Sportswear Highly Welcomed Among Muslim Women Athletes 

Muslim Women Desire: Studies of Women in Istanbul on How They Take Care of Their Self-Image



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