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Socially Conscious Fashion Brand Changing Kids’ Lives in Pakistan

modest fashion
photo credits ONE432 Facebook page


Source: City Times

Writer: David Light

There are more consumers who are looking towards socially-conscious, handmade products in order to redress the balance between client and producer. A Pakistani brand called Jutti is creating a fair trade-off shoes. The customer receives a beautifully-crafted unique item and the artisan is decently compensated for their time and skill. If you decide to invest in merely one pair of the sumptuous shoes produced by Ammar Belal’s brand, Juttie, your money is stretched several steps further.

“THE JUTTI IS a uniquely symmetrical shoe. Our business model also reflects this symmetry through our pledge that what we make equals what we give.” ONE432 CEO Ammar Belal’s thinking on the charitable aspect of his socially conscious footwear business is clear from the off. The Pakistani designer, model and professor at Parsons School of Design continued: “Fifty percent of our net profit is shared with our artisans and our cause: providing high quality primary education for underprivileged kids in Pakistan.”

Craft – Cause – Community’ is the organisation’s mantra which is evident by employing skilled tradespeople. Also, Belal placed a programme to train female Jutti-makers, enabling them to compete in a traditionally male-dominated industry. Currently half of the company’s workforce is female. This is on top of generating funds earmarked for children’s education.

Read more @ City Times