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Amsterdam Modest Fashion Week Will Feature Muslims and Non-Muslims Designers

Amsterdam modest fashion week
Safiya Abdallah, second from right, founder and designer of Dulce by Safiya poses for photographers in Dubai Modest Fashion Week


Modest Fashion Weeks is a recurring international fashion week targeting the modest fashion industry. The modest fashion market is a booming multi-billion dollar industry. The industry, as a whole, is led by powerful creative women, Muslims and non-Muslims.

In the last 3 years Modest Fashion weeks have been met with tremendous success worldwide. From a startup run by two young female entrepreneurs from Istanbul and Jakarta, they have evolved into a global modest fashion event series. These women have attracted the world’s attention from Asia, the Middle East, Europe, US and Africa.

Franka Soeria and Ozlem Sahin are two young female entrepreneurs from Think Fashion. They kicked off the first Modest Fashion Week in May 2016 in Istanbul and then continued to travel to London (2017), Dubai (2017), Jakarta (2018) then Dubai (2019).

The event series has now evolved into becoming a trusted international fashion platform known to be “a Star Maker”. The modest fashion weeks give birth to global names in the modest fashion industry.

Amsterdam modest fashion week goltune, sara jamshidi, think fashion
Photo credit: Dubai Modest Fashion Week

Due to their high impact the Modest Fashion Weeks series have been named as defining and marked as the most prestigious event in the modest fashion industry. The who’s who of modest fashion gather together from all around the world. From influencers, designers to creative talents- Modest Fashion Weeks is the IT EVENT of Modest Fashion industry. It is the place to be seen, to connect and to collaborate!

Next stop: Amsterdam!

This highly anticipated event is soon returning to Europe- and landing in one of the most exciting destination: Amsterdam! Amsterdam Modest Fashion Week will be held on December 14-15-16 at the Passenger Terminal Amsterdam (PTA).

“We’ve chosen Amsterdam with a reason; to us this city represents new cool and new hope. It’s a diverse, multicultural and a tolerant place, on the other hand- Amsterdam has a huge modest fashion customer base!” Franka Soeria.

Amsterdam Modest Fashion Weeks will showcase fashion shows, talk shows, workshops, booths and a VR art exhibition in the course of 2 days.

Designers for Amsterdam Modest Fashion Week

Designers and Brands from around the world will showcase their designs; From exclusive shows featuring new collections of prestigious brands such as: Yand Brand (Russia), Mizalle (Turkey), Modest Fashion Founders Fund featuring Hannie Hananto, Luluk Marla, Neera Alatas and WAD Studio (Indonesia) and Raidha’s Maldives (Maldives).

photo credit by Think Fashion


Catwalk shows will be featuring: Studio Maqam (Netherlands), Veilkini (Jordan), Adlina Anis (Singapore), Lina Sukijo (Indonesia), FP Fashion Line (Qatar), Hijabi (Germany), Ummiriaz International (Malaysia), Kenza B (France), #Markamarie presents Medina Zein (Indonesia), Sempre (Turkey), Flannel (Azerbaijan), Norhyss & Hossna (France), Devi Janeeta (Indonesia), Till We Cover (UK), Jawhara Syari (Indonesia), Ulfa (Malaysia), Doenvang (Denmark), Trapezzi (Turkey), Zaafira Signature (France), Jane Watson (Malaysia), Samaa Collection (UAE), Modest Catwalk and many names to be confirmed soon.


Fashion For Good Cause, Fashion For All

 Since Jakarta Modest Fashion Week that held on July 2018, Think Fashion has started the Fashion for a Good Cause movement in the modest fashion industry. Modest Fashion Weeks includes and empowers fragile communities, such as economically underprivileged women, as well as tailors with disabilities and refugees.

“As a global leader, this movement aims to shift the modest fashion path from a creative industry and consumer focus to deeper topics; we believe that fashion should be about more than just fashion. “As a disruptive event series, Modest Fashion Weeks is distinguishing itself by raising awareness and promoting inclusivity – Fashion For All! We believe that everybody should have the right to access the fashion industry equally. “Franka Soeria.


During Amsterdam Modest Fashion Week, Think Fashion will be digging deeper into the idea of Fashion for Good” We have three main themes for #AMFW: Sustainable Fashion, Self-Discovery and Tolerance. Modest Fashion Weeks pushes these ideas to be recognised by our community and larger audience, hopefully it will inspire them to embrace these values,” says Ozlem Sahin


Fashion, Female Entrepreneurship & Art!

 Amsterdam Modest Fashion Week is collaborating with Clash of Brands as Event Partner. Clash of Brands previously known as Hazanah and Nesci- two known modest fashion retailers from Netherlands.

Finally, a collaboration with Stedelijk Museum Schiedam will give the event an exciting VR experience. This contemporary museum is the first Dutch museum and one of the first museums in the world to have developed a large Modest Fashion art and fashion exhibition. A Stedelijk Museum Schiedam Art Point will be set up during Amsterdam Modest Fashion Week. There the exhibition: Modest Fashion: An International Phenomenon in Art and Fashion can be viewed virtually with VR glasses. The initiator and curator of the exhibition Rajae El Mouhandiz will also tell more about the exhibition and the curated art and fashion pieces. This special exhibition is open until 9 February 2020.

Amsterdam Modest Fashion Week is supported by Council of Modest Fashion (Strategic Partner), Stedelijk Museum Schiedam (Art Partner), Hair Beauty school (Make Up & Hair Team Partner) and our Platinum Partners; Modest Fashion Founders Fund, Mizalle, #Markamarie, Sempre and Raidha’s Maldives. As well as communities/organization/media partners #Markamarie (Indonesia), Modest Russia (Russia), Entrepreneurs of Modest Fashion (Indonesia), Modest Atelier (Australia), Basma Magazine (Germany), Zarafet Galleries (France), Mvslim (Belgium) to The Shukran (Italy)and many more to be confirmed.

 All photos are the curtsy of Think Fashion.