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Muslim Women Consumers have Become an Undeniable Global Market

Muslim Women Consumers
Courtesy of Dolce & Gabbana

Mark & Spencer announced a new design burkini for Muslim women consumes last week. It seems the mega fashion house didn’t want to be left behind of Dolce & Gabbana, Uniqlo, and H & M to reach out a very specific consumer market.

[pullquote]Summery: Global fashion brands are catering more to Muslim women consumers.[/pullquote]

According to the 2015-16 sate of Global Islamic Economy Report, Muslim consumers spend an estimated $230bn on clothing, estimated to reach $327bn by 2019.

Muslim fashion is reportedly one of the industry’s fastest growing market. About 29% of the global population projected to be Muslim by 2030. That explains why global fashion houses around the world are at race to capture the consumers’ attention.

Follow the story on Refinery 29.