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Retailers Get Serious About Sustainable

Summary: Brands Mango, Zara and H&M are launching ethical collections that go beyond “organic”

Source: The Irish Times

Pricey organic T-shirts and scratchy hemp may be the first things that spring to mind when you picture ethical fashion. But over the past few years “conscious fashion” that is both desirable and fashionable has been on the rise. Sustainability is also now glamorous enough to have celebrity supporters – with Rooney Mara, Olivia Munn, and Emma Roberts all donning ethical gowns to this years Oscars as part of the Green Carpet Challenge.

Eco-collections have now become a regular part of the high-street’s output each season. But are they simply token gestures or is the high street finally addressing issues in environmental wastage, unregulated manufacturing and the fast pace of the fashion system itself?

Read the story at The Irish Times