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Fashionable Muslim Women Were Looking For Deals and Style at the London Fashion Show

photo courtesy of Style of Arabia website

Summary: Organizers at the London Fashion event wanted to make sure to deliver a particular message ‘we have a voice; we do not fit the stereotype.’ 

Saverah Women Expo completed its one-day event at the International Hotel next to London’s O2 Arena during the weekend. The event was to showcase Muslim businesses aimed at women: modest fashion, halal cosmetics, jewelry, greetings cards and chocolates for Ramadan. Muslim charities, banks and solicitors were present, and motivational talks were on the schedule, The Guardian reported.

The expo was also about “empowering Muslim women.” The mantra for this year’s event was to voice Muslim women’s power and independence, and show that “we [Muslim women] don’t fit the stereotype,” said Shazia Ramzan, a spokeswoman for Saverah, according to The Guardian.

About 90 businesses were trying to capture attention of more than 5000 visitors at the International Hotel by exhibiting their latest fashion designs. “Modest fashion has been a phenomenon elsewhere, especially in the Gulf, for a while, and now it’s becoming more of a statement here,” said Ramzan.

The global Muslim clothing market is forecast to be worth $327bn by 2020, according to the latest Global Islamic Economy report. International retailers such as Mango, Marks and Spencer, H & M, and Uniqlo have launched ranges aimed at Muslim women.

Read the full story @ The Guardian …