The launch of hijab by Tommy Hilfiger for modest fashion enthusiast marks a significant step for both the brand and the luxury fashion industry.
From curvy models to inclusive sizing to modest fashion looks on the catwalk, diversity of all kinds is becoming more prominent within the industry than ever before.
Stepping it up, Tommy Hilfiger has just unveiled its first hijab, joining the multi billion-dollar modest fashion industry.
What can you expect? Launching on 24 August, Hilfiger’s hijab will come in a fine, woven jacquard boosted with light shimmer via a glittering metallic thread dubbed as soft lurex. The hijab serves up a breathable, lightweight and chic option for the everyday.
Tommy Hilfiger press release – Tommy Hilfiger announces the launch of its first hijab.
The Tommy Hilfiger hijab builds on the brand’s ongoing philosophy of inclusivity and diversity. The hijab will be available for purchase on August 15, 2020 in a few selected stores and on tommy.com
With the hijab launch, the brand is joining its expanded curve sizing, Adaptive features and gender-neutral design.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger.
About Tommy Hilfiger
With a brand portfolio Tommy Hilfiger is one of the world’s recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kids wear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories.
About PVH Corp
Tommy Hilfiger is owned by PVH, that sets the standard of style as one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our iconic portfolio includes Tommy Hilfiger, Calvin Klein, Van Heusen, IZOD, Arrow, Speedo, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co. intimates brand.
We market a variety of goods under these and other nationally and internationally known owned and licensed brands.