This Pop-Up Shop Is Giving Muslim Women the Modest Clothes They Really Want


Zulfiye story

Originally, the following story was published on Style Mic on Jan. 28, 2016, written by Rachel Lubitz

Earlier this month, news broke that luxury brand Dolce & Gabbana was going to start producing hijabs. In a statementto Mic, a representative for the brand called it “a special collection designed for a specific audience and to meet the needs of … our clientele.” Overall, it was a win for Muslim women as powerful consumers — with one small exception. With Dolce & Gabbana dresses costing upwards of $7,000, the hijabs are unlikely to be affordable.

Less than a week after the Gabbana announcement, blogger, designer and pharmacist Zulfiye Tufa showed off an impressive alternative.

On January 10, on the first floor of an empty retail space inMelbourne, Australia, nearly 600 women buzzed through racks of long skirts, long-sleeved tops, scarves and hijabs. As Tufa described to Mic, there was a barbecue going out on the patio and a prayer room open for use. A D.J. spun Drake tunes, and a wall especially made for selfies stood tall. 

Read the rest of the story here …