Designers Hope Modest Fashion Week Idea Goes Global

Modest Fashion

Source: The National

Writer: Anam Rizvi

Summary: As designers from the Middle East get ready to participate in the United Kingdom’s first modest fashion week, there is a hope that similar international events will soon become commonplace closer home

For many designers from the region, fashion weeks are much more than simply events where they are able to showcase their work; they provide them with ­e­xposure and investment too.

London Modest Fashion Week (LMFW), which runs this Saturday and Sunday at Saatchi Gallery, will host panel discussions on the rise of the Muslim entrepreneur and on building successful ­fashion brands.

 Pop-up stores will be set up alongside runway and solo shows, and designers will be given the opportunity to pitch to potential investors.

Organised by Haute Elan, an online modest fashion ­marketplace, LMFW will feature 50 designers from seven countries, including the UAE, Turkey, ­Malaysia, Saudi Arabia and Egypt.

Art of Heritage, a label established in 1990 to preserve the crafts and textile of Saudi Arabia, will also hold a solo event over the weekend.

 “We will be showcasing ­designs from our new Art of Heritage spring collection, including thobes and kaftans based on ­traditional designs from all over the Kingdom of Saudi Arabia,” says the label’s general manager, Somaya Badr.

“We are looking forward to introducing the Art of Heritage collection to a new audience in London. The collection is a modern interpretation of traditional styles and beautifully-tailored thobes and kaftans.”

 Two regional designers who will take part in this week’s event spoke to The National and shared their thoughts on the ­opportunity.