Big Influencers Becoming Less Hot: Brands Are Turning to Micro-Influencers

big influencers, goltune news, peace journalism, fashion brands 4.10.19
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This story was published on Business Insider site on April 9.

  • Brands are moving away from working with big influences to promote their products.

  • To boost sales and increase brand awareness, companies turning to people with a few thousands followers. Three main reasons: trustworthiness, authenticity, and relatability.

  • “It’s really trusted and curated content … Working with micro-influencers is one of the strongest marketing platforms of the moment,” said a source to Business Insider.

This story was published on Business Insider site on April 9.

Do big influencers have a glamorous life? After all, who wouldn’t want to spend their days posing for photos, receiving gifts from brands, and being paid to post about them on Instagram?

It’s a lifestyle that appeals to many, so much so that “social-media influencer” is the second most popular career aspiration among those between the ages of 11 and 16 (second only to “doctor”), according to an Awin study.

With certain influencers commanding followings into the millions, securing an endorsement from one can seem like an incredibly powerful move for a brand.

Read the full story @ Business Insider

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