Source: Grazia Middle East
Writer: Sarah Rose Huggins
Modest fashion is trending, not only in the Middle East but worldwide, with millennials and Gen Z increasingly looking for style with a little more substance. And this hasn’t escaped the attention of LA-based entrepreneur Joyce Azria, who has now acquired modest womenswear brand WUKOgals.
Joyce Azria grew up in the fashion world, joining the family business and working in BCBG stores as a teenager, before climbing the ranks to Creative Director at BCBGeneration. Now, with a portfolio of her own brands including Avec Les Filles and Rohb, WUKOgals is her latest partnership.
Read the full story @ Grazia Middle East